Accrington Stanley have launched three new kits ahead of the 2024/25 season, all of which highlight a key part of the town’s heritage.
The new home red kit commemorates the Accrington Pals, one of the best-remembered of the battalions raised in the early months of the First World War.
Groups of friends from all walks of life in Accrington and its neighbouring towns enlisted together to form a battalion with a distinctively local identity. In its first major action, the battalion suffered devastating losses in the attack on Serre on 1st July 1916, the opening day of the Battle of the Somme.
The shirt depicts the Pals marching into battle, as well as including the official Accrington Pals logo.
Stanley’s new blue away strip has been inspired by the largest Tiffany Glass collection in Europe, based right in the heart of Accrington at Haworth Art Gallery.
One of the great expressions of the Arts & Crafts Movement; Louis Comfort Tiffany created new ways of working and glass combinations not seen before, distinguished by brilliant or deeply-toned colours, which are displayed on the new Stanley kit.
Stanley have also launched a brand new third kit, which celebrates Accrington Town Centre and the historic Market Hall.
An outline of the Market Hall and its architectural significance can be seen on the front of the black shirt with yellow trim, with the borough of Hyndburn boasting a strong market tradition dating back to the early 1300s.
The club’s Official Partner, Wham, remain as front of shirt sponsor for an eighth consecutive season, with the logo of back of shirt sponsor, Sundown Solutions Ltd, displayed below ‘ASFC’ on the nape of the neck.
Having been manufactured in direct collaboration between club staff and the Macron design team, the embroidered crest and Macron Hero take pride of place on the left and the right of the chest respectively. Meanwhile, Fagan & Whalley continue to sponsor the club’s shorts.
Stanley’s Managing Director, David Burgess, said: “We are delighted to launch three brand new kits which highlight three key parts of Accrington’s history.
“As a club we felt it was particularly important to respect and celebrate our town’s heritage and we feel that the final product does just that.”
Cath Holmes, a Pals historian, said: “To see the Accrington Pals on the new Accrington Stanley home shirt is a proud moment for us all and we would like to thank the club for their support.”
The new Accrington Stanley home shirt will be available to purchase online https://www.plasticboxshop.co.uk/asfc-c124 and via the club’s retail shop from 10am on Friday 14th June.
